Jack L. Rey’s distrust of trending anything runs deep. So when Jack writes a song he sidesteps the seductive ease of AI and instead looks unflinchingly at his perfectly flawed life and times. The process is raw, honest, and yields emotional DNA that an algorithm can never match. Given his investment in a song’s creation, Jack forgoes production wizardry and puts his artistic vision into the hands of trusted and seasoned musicians, human beings that infuse their own experiences and emotions into his musical blueprint. A deeply personal expression gains width and breadth and becomes a universal expression of love, loss, joy, regret and above all, hope. In unsettled times with talk of would be kings grabbing headlines, Jack is quick to say, “Song Is King.”